9/12/2023 0 Comments Introductory newsletter examples![]() Tell your subscribers the juiciest bit right at the top to get them hooked. This could’ve been a dense paragraph, but Astra manages to fit a lot of key information in just 3 lines. The third line goes into a little more detail and reassures the readers that it helps makes things super easy. The second line tells subscribers who this update is for (eCommerce) and the benefits (enhances the shopping experience). The team at Astra clearly states what the newsletter is about right at the beginning. So, don’t be afraid to experiment with formats and styles until you find something that works for you and your readers. Keep in mind that every audience is different. Once you have a rough draft, go back and edit for clarity and conciseness. Then, flesh out those points with a few more sentences. If you’re not sure where to start, try writing a list of bullet points or short sentences that capture the essence of what you want to say. ![]() Think about what you want to say and why your readers would care. Be clear and conciseĭon’t overwhelm your readers with too much information or bore them with long, rambling sentences. Best practices for writing catchy newsletter introductions 1. In this article, we’ll give tips on how to write a perfect newsletter introduction and share some real-world examples to get you inspired for your next issue. ![]() It requires creativity, attention to detail, and some basic knowledge about your audience. The problem is that writing a good newsletter intro isn’t always easy. Hence, an awesome newsletter introduction is really important for building engagement, loyalty, and conversions over time. If you haven’t hooked them, chances are they’ll stop reading and click on the next email in their inbox. The goal of your first sentence is to get your reader to read the next sentence. Writing an effective newsletter introduction is all about getting a busy, distracted subscriber interested enough to keep reading the rest of your newsletter. ![]()
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